Tuesday, February 19, 2008

Treatment for couples with, um, a difficulty

Will living downtown improve your intimate relationships?

Perhaps, depending on just what the problem is. For this couple, maybe all it takes is a prescription for Fortysil. Those three ED medications, whose ads are inescapable in the US, all have chemical names that end in sil. Don't ask me what it means. All I know about organic chemistry is that it has something to do with carbon chains, which sounds like a good way to lock up your bike.

What this is really about is commuting in St. Louis. An 11 mile-18 km section of our major east-west highway, US 40 - Interstate 64, is closed for complete rebuilding. This section is in the suburbs and construction goes on for a year. In 2009, the highway department will shut down a similar stretch in the city for the same purpose for yet another year. Two years of traffic mess. The Rx for a cure? Acording to this ad, live in a downtown loft apartment and forget the highway. Satisfy your partner.

TOMORROW: Low budget eye chart


Jen said...

This ad is hysterical. We here in the other parts of Missouri have been making fun of the St. Louis media and their 40 watch and countdowns to the close of 40 for months now, but this is great!

Jim Klenke said...

Great way to make fun of quite a few different things.

Mitch said...

At least you had warning that your major road was going to close, it didn't just up and fall into the river one evening. Has it been long enough? Can I joke about 35W?

Anyhow, I love this picture, the big SUV behind it adds something, but I'm not sure what yet. Sitting in traffic all day with no exercise cuts off blood flow to something, so it stops working and you need a something-sil or and SUV to compensate for it... hmm, there's a joke in there somewhere.

OK, I need to laugh, it's -16 here and I'm starting to develop stress cracks.
- Mitch in Minneapolis

Mo said...

I love it! So clever!