There's a metaphor in here somewhere, something about what is happening to us at the edge of the wilderness. This is actually a local landmark at a gas station that has been at this location for many decades. The original enormous sign was formed with neon. What you see here is a modern reproduction, sort of like the Citgo sign in Kenmore Square, Boston. The view is through the trees in the southwest corner of Forest Park.
The Amoco brand doesn't exist on gas stations any more. This one pumps BP products. I wonder how many Americans know that stands for British Petroleum.