Those are two words I don't expect to see together. If you buy frozen salmon at the supermarket, is it fresh?
This is from the current indoor exhibit at Laumeier Sculpture Park. It is about the restored old neon signs and neon sculpture of David Hutson. I suppose the big sign is about ice cream, although it's hard to be sure. It's certainly not acceptable by today's standards.The small sign in the back is part of Hutson's expression of Claes Oldenburg's artistic philosophy.