I didn't know a thing about it. How? Since the early 90s, groups of people dress as Santa or an avatar and roam around a city from bar to bar, spreading good cheer and searching for merry spirits. Or fermented malt beverages. For hour after hour. It's called Santarchy or sometimes Santacon, and it is now all over the world.
My Friend D. Lohr Barkley, who runs Artica, also finds time to organize St. Louis' Santarchy. He invited me along with them yesterday to document as much as I could. It's just nuts. One of Lohr's many talents is herding cats and he got (most) everybody to pose in front of the City Museum. I peeled off after this but the party continued late into the night. It's still going on as I write this.