There is an odd event each summer in suburban Collinsville, Illinois. A factory there produces a local brand of catsup, Brooks. (Language debate: Heinz, the big national brand, spells it ketchup.) Just outside of town there is a tower with what is claimed to be America's biggest catsup bottle, more about which later. Anyway, it is a celebration of all things red and viscous, along with quite a large hot rod and custom car show.
Hence the hair-dos. I think the second one is turning into a replica of the bottle. And that's not the big one in the bottom picture, just a portable model. Only in America.