STL DPB ON THE ROAD - HŌNTO?

Some years ago, Mrs. C and I took several months of Japanese lessons before a trip to that country. It often happened that our sensei would ask me a question, I'd bungle the answer, and she would look at me sternly and say hōnto? REALLY?

That was the first thought that came to mind when I saw this digital billboard while walking along the Las Vegas Strip. I'd say I'm pretty skeptical but not cynical. Tic Tok sparks good? Gimme a break. Love the stomping boot in the upper right.