Thursday, November 6, 2014

Dada Lives

Dada Lives

You've probably heard of Dada, the absurdist art, or more properly anti-art, movement that flourished after World War I into the 1920s. They wrote bizarre texts, meaningless but fascinating, to challenge the sensibilities of the bourgeoisie. 

The spirit of Dada lives in contemporary restaurant advertising. I wonder what George Washington, Thomas Jefferson and John Adams would have thought of this sign (after you explained guacamole to them, of course).

Note the bit of  X ≠ X in the last line. At Qdoba, the water isn't wet, the prices on the menu are whatever you want them to be and the jalapeƱos are sweeter than honey.

7 comments:

s.c said...

Thats a text you can taste on your tongue without knowing the exact taste of it. Only that the ingredient
X is in hot demand.

Luis Gomez said...

Great post Bob. Wonderful and smart capture.

Norma Beishir said...

If only the menu prices were whatever we want them to be!

William Kendall said...

George, John, and Tom might need to take an hour or three to come to terms with guacamole.

Jack said...

This is beyond weird.

Nathalie Beaumes said...

Makes me want to go in and have a go !

Bibi said...

Intriguing....I'd try.