NAME YOUR POISON

That phrase sounds like it should come from an old Western movie but I can't find a source online. Anyway, there are usually vendors of more than food products at our farmers markets and this is an example. It is a local business called STL Barkeep. They provide fancy cocktails and bar services for any event, as well as selling small-batch, slightly snooty spirits. You can't read the label with this resolution but the clear bottle with the white label says Encryption Vodka. That's a concept I could get into. No one will ever know. The bottle to the right is Origin Gin, which is a bit too cute for me.           

Antifreeze

From the Loop Ice Carnival. There were many ice sculptures up and down Delmar Boulevard, several of them about alcoholic beverages.

Of course, the bottle itself it ice. Is a super frozen shot of vodka what you need to warm up in our recent frigid weather? I've read that drinking alcohol is a really bad idea in the cold. It causes the blood vessels around your skin and muscles to dilate, radiating heat away from your body.     

Euphemisn

There are an awful lot of brands of vodka in this country. Some promote themselves as premium products and charge enormous prices. I'm not a vodka drinker and I can't tell the difference among them.

The brands need some marketing hook to distinguish themselves. There is a brand I see a lot these days called Tito's Handmade Vodka. Handmade? Wouldn't a still work better? The brand shown here goes a step further. I don't know if other English-speaking countries use the expression but everyone here knows it. (Almost.) Change the EN to ING. Leave only a single F. Then think about a rather rude word that is a substitute for a much more rude word. Get it?

This was on a float in the Mardi Gras parade.