CITY DAILY PHOTO SEPTEMBER THEME - BOTTLE

The September City Daily Photo theme is bottle, a broad concept. Rather than show a glass or plastic container, I chose one of our town's minor landmarks (with the major one in the picture). Vess is a local soft drink company, whose motto, seen in small print under the name, is Billion Bubble Beverage. The giant bottle rotates and is easily visible from a major highway that runs nearby. It had gotten dingy but was repainted a few years ago. The location is a down-at-the-heels area just north of the city center. Plans promoted to redevelop the area as The Bottle District never went anywhere.    

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Bottle District

No, it's not an area packed with bars, although there was an effort to create that. A giant bottle of Vess soda shares the skyline with the Arch in St. Louis' erstwhile Bottle District. Vess, whose slogan is "The Billion Bubble Beverage," was a very popular regional soft drink company. It's still around on a reduced scale. Developers wanted to create a mixed dining, entertainment, hotel and residential district around this great monument to sweet fizzy water. This Wikipedia piece says it was supposed to get going in 2005. The area's current web site (at least someone is paying for a web site!) says things are opening up this summer. When I walked around the area a few weeks ago, there was nothing shaking at all. It's all a matter of money. I don't see how this medium-sized city could dupport it and other projects downtown. Sometime soon I'll feature the swampy pit that was supposed to become the glittering Ballpark Village next to the new Busch Stadium.