More bead mania, mixed with considerable cleverness. The woman standing along the rail is holding a painted box. It may be impossible to read the words at the resolution this image gets when uploaded. There is a circular target painted in the center. The upper flap says BEADS and the lower BOX. The left and right flaps have arrows pointing to the middle with the words HIT and AIM.
I don't know if the strategy was successful. She was across the street so when a float passed by my view was blocked.