There are an awful lot of brands of vodka in this country. Some promote themselves as premium products and charge enormous prices. I'm not a vodka drinker and I can't tell the difference among them.
The brands need some marketing hook to distinguish themselves. There is a brand I see a lot these days called Tito's Handmade Vodka. Handmade? Wouldn't a still work better? The brand shown here goes a step further. I don't know if other English-speaking countries use the expression but everyone here knows it. (Almost.) Change the EN to ING. Leave only a single F. Then think about a rather rude word that is a substitute for a much more rude word. Get it?
This was on a float in the Mardi Gras parade.