Saturday, March 4, 2017

Euphemisn


There are an awful lot of brands of vodka in this country. Some promote themselves as premium products and charge enormous prices. I'm not a vodka drinker and I can't tell the difference among them.

The brands need some marketing hook to distinguish themselves. There is a brand I see a lot these days called Tito's Handmade Vodka. Handmade? Wouldn't a still work better? The brand shown here goes a step further. I don't know if other English-speaking countries use the expression but everyone here knows it. (Almost.) Change the EN to ING. Leave only a single F. Then think about a rather rude word that is a substitute for a much more rude word. Get it?

This was on a float in the Mardi Gras parade.                

4 comments:

Sharon Anck said...

I see this in big letters every time I go to a Suns game. They sponsor the lounge on the box level and they have a big sign over it that says "Effen Lounge".

Stefan Jansson said...

I think we all get it. Effen marketing people.

William Kendall said...

I've sampled enough from wine to whiskey to have long since decided I don't like the taste of the stuff, so I don't drink. This one has all the hallmarks of a Marketing Chimp who find themselves quite amusing.

PerthDailyPhoto said...

Steffe's comment made me laugh out loud 😀