Vess is an old local soft drink maker. The iconic bottle has been on the north edge of downtown for decades. It is about to be restored in honor of the company's 100th anniversary.
The sign board is for Lumiere Place casino, just off frame to the left. I think St. Louis' best bet is to stay far away from there.
We expect to meet a big shot from France today, as well as see the governor of Missouri (I've met him before) and my brother (him too). All at the same time. Hope I get close enough for a good shot. Details to follow.