La Catrina is the face of Dia de los Muertos. The origin and popularity of the figure is a bit murky (https://en.wikipedia.org/wiki/La_Calavera_Catrina) but it is now inescapable during the November 1 - 2 period of All Saints and All Souls Days. This example at the History Museum festival stands in front of the flag of the City of St. Louis.
Always interesting to learn more facts about things like this.
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