There are signposts at several intersections in Ste. Genevieve marking the way to points of interest. Given the shopping bag symbol, I assume that there is a store off to the left with the name written on the top sign. I didn't see the place and I have no guess what they sell, but I bet the name wasn't ironic when it was opened. It works the same on this side of the Atlantic.
A name with a lot of connotations.
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