SANG-FROID

I suppose the word at the base of the column is a family surname but in context (pardon the pun) it's still chilling. Did someone meet a violent end? Never ran across a person with that name. It could be socially awkward and get the children picked on or shunned. It would be even worse if the family was Irish and had red hair. Truman Capote might have liked it, though.