So here's why I was in New Orleans last week:
Crass commercialism. Our little boutique law firm advertises on TV. We have to. We represent individual people one at a time, not businesses or government agencies. People need us once and almost never again. When I started doing this it was a genteel little backwater of American legal practice. Now there is cut-throat competition. So we're on TV, something quite common in the US these days.
The agency I use is in New Orleans. They couldn't be more specialized - just law firms in our type of practice, one client per TV market. We only make new ads about every four years. It's quite expensive. The guy I use usually does backgrounds of plain white, plain black or fake office. We pushed him this time into doing green screen. One of my simple pix of the Arch will be in the background. I'll be on the left.
One of the production team took these pictures with my camera during the shoot. I guarantee you this is not my natural skin tone (wee bit of make-up) but studio lights do a great job with color. And yes, we are on YouTube. Here's me with my partner of 28 years, Julie Shanahan, in a video from our web site.
Out on the streets of New Orleans tomorrow.
Crass commercialism. Our little boutique law firm advertises on TV. We have to. We represent individual people one at a time, not businesses or government agencies. People need us once and almost never again. When I started doing this it was a genteel little backwater of American legal practice. Now there is cut-throat competition. So we're on TV, something quite common in the US these days.
The agency I use is in New Orleans. They couldn't be more specialized - just law firms in our type of practice, one client per TV market. We only make new ads about every four years. It's quite expensive. The guy I use usually does backgrounds of plain white, plain black or fake office. We pushed him this time into doing green screen. One of my simple pix of the Arch will be in the background. I'll be on the left.
One of the production team took these pictures with my camera during the shoot. I guarantee you this is not my natural skin tone (wee bit of make-up) but studio lights do a great job with color. And yes, we are on YouTube. Here's me with my partner of 28 years, Julie Shanahan, in a video from our web site.
Out on the streets of New Orleans tomorrow.
And then to think that it was not done to make an advertisement for yourself. Same for architects or the notary. And now you have to.
ReplyDeleteI presume you have a system of determining if the advertising works and if the new clients come due to the ads. Case selection and client intake must be a crucial part of your practice.
ReplyDeleteMy you're a dapper dude!!!
ReplyDeletePart of the job! Good shots, Bob!
ReplyDeleteGreat job Bob, and such a brilliant idea to use the Arch as a backdrop, possibly your city's most iconic symbol oui!
ReplyDeleteYou have a new "like" on your video.
ReplyDeleteOh wow, the whole concept of having to advertise your services on TV leaves me speechless. Yours is a great ad (has anyone ever told you you had a wonderful voice?) but honestly I'd be dead bored to see this on TV more than once - especially along with several other similar movies coming to interrupt a great movie or program. In fact I've stopped watching commercial TV for this very reason - I can stand the commercials.
ReplyDeleteBut I'm probably the odd one out.
BTW who took the photos?
Oh wow, the whole concept of having to advertise your services on TV leaves me speechless. Yours is a great ad (has anyone ever told you you had a wonderful voice?) but honestly I'd be dead bored to see this on TV more than once - especially along with several other similar ads coming to interrupt a great movie or program. In fact I've stopped watching commercial TV for this very reason - I can stand the commercials.
ReplyDeleteBut I'm probably the odd one out.
BTW who took the photos?