You don't usually see people walking on Market Street dressed like this. But it's July, the town is boiling hot and any relief is welcome. My approach is usually to stay indoors in the AC, but, for the sake of photojournalism, I hit the street with a long lens. People enjoyed themselves.
The family in the third picture asked me to take their photo. I gave them my card and asked them to email me. Haven't heard so if they see this please get in touch.